Logos /
VOTE411 Brand Standards and Logo Files
All VOTE411 materials created moving forward—for both digital and printed materials—must adhere to this Brand Standards document.
This document is organized to assist you in identifying how to use the logo in both digital and print mediums. In both applications, the standards address requirements pertaining to the following:
- logo design
- logo colors
- impermissible variations
- production tips
Resources
VOTE411 Brand Standards
Contains guidance for VOTE411 logo designs, logo colors, and production tips. Please note that all VOTE411 materials created moving forward—for both digital and printed materials—must adhere to this Brand Standards document.
VOTE411 Logo Files
All general VOTE411 logos, for both web and print use.
click to download vote411 logo files
VOTE411 Brand Standards Graphics
This file contains the general VOTE411 social media graphics that are shown in the VOTE411 Brand Standards. Graphics are sized for Facebook and Twitter posts and cover photos.
click to download vOTE411 Brand Standards Graphics
Election Season VOTE411 Social Media Graphics & Sample Posts
This webpage is home to sample VOTE411 social media graphics, captions, and templates. Resources are available in both English and Spanish.
view election Season Graphics & Sample Posts
VOTE411 Graphic Elements
Graphic elements featured on VOTE411. These are available for Leagues to use on VOTE411 social media content, VOTE411 advertisements, and VOTE411 promotional materials. These graphic elements are specific to VOTE411 and should not be applied to other LWV design materials.
Click to download VOTE411 graphic elements
GOTV Primary Elections Postcards
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Use our VOTE411 postcards to get out the vote! Customize and download these postcards through our Canva template.
DOWNLOAD OUR VOTE411 POSTCARDS
Photo/Video Release Guidance
This waiver and notice template are for Leagues to use when conducting photo and video shoots of your events. It is important to use these forms in order to protect our right to photos and videos recorded for organic and promotional use.
View LWV Photo/Video Release Guidance
LWVUS Merch Portal
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Visit the LWVUS Merch Portal, where League leaders may order materials for their work across the country.
LWVUS Flickr Site
We encourage Leagues to use photos from our Flickr site in their promotional materials.
LWVUS Brand Standards and Logo Files
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Contains guidance for LWV logo brand standards, specific logo requirements, and visual system requirements.
Additional Resources
Why doesn't the VOTE411 logo include ".org" to make clear that it's a website?
When we were creating the new logo, we went through extensive research on similar product logos, user testing, and revisions. All determined that having the “.org” in the logo itself was unnecessary. LWV owns the .org, .com, and .net domains for VOTE411, and just searching for VOTE411 online brings up several pages of links to our resource.
The official VOTE411 logo does not include ".org," and adding that to a graphic or logo would break our brand standards and could hurt our trademark for the brand. If you are using the logo in a graphic (not referencing VOTE411 in a written piece), we strongly recommend using the logo version with the tagline. This helps explain that it’s a website to people who are just seeing a yard sign. You might also consider including the QR code, which will help people get to the site online.
Follow VOTE411 on Social Media!
Related Content
A guide to VOTE411.org's capabilities and resources for promoting it.
Action Kits /
All LWV materials created moving forward—for both digital and printed materials—must adhere to this Brand Standards document.
Logos /
We are excited to provide several VOTE411 materials for League voter registration activities.
Print Materials /